Google Ads campaigns for the procedures your practice wants to be asked about
Searchers type a procedure name, add the words near me, and compare what comes up. Our Google Ads management for plastic surgeons builds a campaign for each procedure the practice chooses, draws locations around the towns patients travel from, and sends every click to a page that matches the ad. The platform's cosmetic ad policies are read before anything launches.
Where Google Ads sits in a practice's long look
An ad is one stop along a research phase that takes weeks. The same person may see the ad, open the Maps listing, read a few reviews, leave, and come back through a bare procedure search. Google Ads gives the practice a place at the top of that first search while the pages and the listing earn the return visit.
Marketing is the entire catalogue at our company, so a Google Ads account here gets the attention it would get beside your local SEO, never as a one-off. The practice sets the budget and pays Google directly with its own card, and our fee for managing the account is separate.
A word on limits. Google reviews every cosmetic and body-related ad before it runs, and a disapproval is a routine event that we plan for in advance. Nobody can promise how many consult requests an account will produce, and we will not try.
Campaign groups in a surgical practice account
| Group in the account | Search it is built around | What the coordinator receives |
|---|---|---|
| Bare procedure names | A campaign for each procedure the practice chooses, such as rhinoplasty or tummy tuck, with its own ads and landing page | Requests that name the procedure the practice wants to be asked about |
| Procedure plus near me | Searches like breast augmentation near me, matched to locations drawn around the towns the practice serves | Requests from the towns on the map |
| Surgeon searches | Phrases like plastic surgeon close to me, sent to the practice page or the surgeon page | Requests from someone already looking for a person to see |
| Comparison searches | Searches such as plastic surgeon vs cosmetic surgeon, answered by a page in the practice's own words | A visitor who reads comparison pages before asking |
| The practice name | Searches for the practice itself, so its name leads to the right page | Requests from people who already know the office |
| Payment questions | Only when the practice supplies wording; otherwise these searches are left alone | Nothing, by design, until the practice decides |
Negative keywords a plastic surgery account needs on day one
- Work
Jobs and pay
Searches like plastic surgeon salary or plastic surgeon jobs come from people looking for work, so they are excluded.
- Study
Courses and training
Phrases such as how to become a plastic surgeon are blocked so the budget does not pay for a student's curiosity.
- Wrong meaning
Cars and houses
A car facelift or a farm house facelift is a different kind of search entirely, and the word list keeps those clicks away.
- Travel
Travel abroad comparisons
Searches such as rhinoplasty in turkey belong to people weighing a trip overseas, so they are excluded.
- Fame
Celebrity names and television shows
Searches built around famous names or a television series are blocked.
- Price
Price-first searches without a published figure
If the practice does not publish a number, a click for tummy tuck costs is not bought.
From reading the policies to trimming wasted spend each month
Read the platform's cosmetic ad policies with the practice
Before a draft exists, we read the current rules for cosmetic and body-related ads together. A disapproval is expected sooner or later, so the plan says who rewrites the ad and who approves it.
Pick procedures and towns with the surgeon
The practice names the procedures it wants to promote and the towns patients travel from, and we draw the map to match.
Match each ad to a landing page
Each ad leads to a page about that procedure, from the practice website if it exists, so the visitor lands where the ad promised.
Follow the front desk's hours
Ads run when the coordinator can answer a consult request, which keeps the inbox from filling overnight.
Track consult requests without personal details
The form is tracked by page and source. Health details are never recorded.
Review the search terms once a month
We read which searches triggered ads, move the wasted ones to the negative list, and report on the consult requests that arrived.
What the practice decides before a Google Ads account goes live
- Which procedures the practice wants to promote, and which it prefers to leave alone
- The towns patients travel from, so locations can be drawn around them
- The monthly budget, set by the practice and paid to Google on its own card
- The hours the coordinator can answer a consult request
- Who approves ad wording before it is submitted for review
- Whether any payment wording belongs on a landing page
- A plan for the day an ad is disapproved
Questions a surgical practice asks about Google Ads
Can Google Ads for a plastic surgeon use before-and-after photos?
That is the practice's decision, and the platform limits body imagery. We never assume photos, and we check the current rules with the practice before any ad with imagery runs.
What happens when Google disapproves a surgical practice's ad?
We rewrite within the practice's approved wording, resubmit, and tell the coordinator what changed. Nothing is reworded outside text the surgeon has approved.
Who pays Google and who sets the practice's budget?
The practice sets the budget and pays Google directly. Our management fee is separate, and the pricing page shows the plans with ad spend left out.
How should a practice judge a Google Ads account against its consult calendar?
By the consult requests that reach the coordinator, not by clicks. We report each request by page and source and never promise a number.
Should the practice add Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) as well?
What if the coordinator cannot keep up with the consult requests?
The budget follows the front desk's capacity, and we can lower it or pause ads when the inbox is full. Replying quickly is the coordinator's part, and our notes on lead generation explain how requests are counted.
Plan the first procedure campaign with us
Tell us which procedures the practice wants to be asked about and which towns patients come from, and we will map the first campaign.
Which procedure pages should work hardest?
Tell us which procedures the practice most wants to be asked about, which location has room on its consult calendar, and the towns your patients travel in from. Rough notes are enough. Leave patient names, photos and medical detail out: this is a conversation about marketing and never a booking.
Draw back the curtain on the consultation calendar
Tell us which procedures the practice wants to be asked about, how many consultations the coordinator can take in a week, and what the medical board in your state and each ad platform will allow the practice to say. You get a read on where to start and one monthly price, with no forecast attached.
The curtain is decoration only. It says nothing about what any practice will see.