Plastic surgeon marketing for a year of consult calendars
Good plastic surgeon marketing assumes that people take their time. A prospective patient may spend weeks with several practices open at once, and the work is to be the one that stays easy to find, easy to read and easy to ask. Our whole catalogue is marketing, so the plans here deal with the listing, the pages, the reviews, the ads and the website, and with nothing a surgeon does in the operating room.
A year of plastic surgeon marketing, laid against the consult calendar
A surgical practice runs two calendars. The operating calendar is full or empty according to decisions made weeks earlier, and the consult calendar is where those decisions begin. Marketing is the work that fills the second one, so everything we plan for a practice is read from the consult calendar backwards: which requests the coordinator can handle, which procedures the surgeon wants to be asked about, and how many locations are open to new people.
Plastic surgeon marketing therefore looks less like a series of campaigns and more like keeping a ring of bulbs lit around a mirror. The Maps listing, the procedure pages, the gallery page, the reviews and the website each light one corner. A person comparing practices passes all of them, usually more than once, and notices the one that is dark.
The practice knows its own busy and quiet periods far better than we do. We ask for that calendar early and plan around it, rather than around a generic idea of when people decide.
How listing, pages, reviews, ads and website share one year's work
- Listing
The Google Business Profile for each location
It answers the near me search and the question about hours and directions. Every location gets its own profile, kept in step with the website.
- Pages
Procedure and town pages the surgeon has approved
These meet the bare procedure search and the town search. Our SEO plans set how many of them arrive each month.
- Reviews
The reputation a researcher checks late in the comparison
Requests go out through the coordinator's own routine after a visit, and replies carry no detail about who was or was not a patient.
- Ads
Search ads and Meta Ads (Facebook and Instagram)
Used where the practice wants quicker arrivals for a procedure, or wants to remind people who already visited the site. Platform rules on body-related ads are read before any ad runs.
- Website
The place every channel sends people
Gold and Platinum include the site, hosted and kept up. A site nobody has touched in years is often the dark bulb that undoes everything else.
Which channel carries which stage of the long look
| Stage of the long look | Channel that carries it | What the coordinator sees arrive |
|---|---|---|
| Bare procedure search | A procedure page, and a search ad if the practice chooses one | A consult request tagged with the procedure page it came from |
| Near me search | The Maps listing for the closest location | A request marked as coming from the listing |
| Comparing two practices | Reviews, the team page and the page on how the practice approaches a consultation | A request from someone who has clearly read more than one page |
| Return visit a week later | Reminder ads shown to people who have already been on the site | A request that follows an earlier visit, noted as a return |
| Ready to ask | A short request page behind every other page | A message the coordinator can act on without a phone chase |
A year with a practice, in the order the consult calendar needs it
Learn the two calendars
We ask the practice how consult slots fill, how fast the coordinator replies, and which procedures the surgeon wants requests for.
Check the listing and the site for dark bulbs
Wrong hours, old addresses, a form that fails on a phone: these get repaired before new work starts.
Build the pages the long look passes through
Procedure pages, town pages, a surgeon page and, where the practice decides on one, a gallery page, all approved in the surgeon's words.
Add ads where the consult calendar has room
Search ads and Meta Ads (Facebook and Instagram) only go in once the pages they send people to are ready and the coordinator can answer requests promptly.
Review the year with the surgeon's own numbers beside ours
We compare the requests that arrived with what the front desk could handle, and reshape the next stretch of work around the answer.
Referring doctors, and the decisions the practice keeps
Referrals from other doctors are a channel the practice already owns, and online work can support it without touching the relationship. A clear page for referring offices, a listing that matches the letterhead, and a request path a colleague can use in a minute are small things that make a referral easier to follow up. Which doctors the practice names, and in what words, stays with the practice, and any resource page on a colleague's site is a topic for our link building page.
Three decisions are never ours. The first is the credential line: a practice states its own standing in its own words, using only what its state board allows. The second is photo consent: no image is posted without the practice's forms behind it, and we never post one the practice has not cleared. The third is how to reply to a review, because a reply must never confirm that the writer was a patient, and only the practice knows what it is comfortable saying.
Our review management page covers the routine around that last point. Keeping these decisions with the practice protects it with the board, with the ad platforms and with its own patients.
What a surgical group hears about plastic surgeon marketing, and what holds up
Heard from another practiceOne strong channel is enough, so pick ads or SEO and skip the rest.
What the consult calendar showsA person in the research phase meets the listing, the pages, the reviews and the form in a single week. Whichever one is dark gets noticed, whichever channel brought them.
Heard from another practiceThe agency should write the practice's credentials and gallery copy so the surgeon is spared the work.
What the consult calendar showsThose statements are the practice's own, and the state board and the ad platforms care who wrote them. We lay the text out; the surgeon approves every word.
Heard from another practicePlastic surgeon marketing is only worth the money for large groups.
What the consult calendar showsA solo surgeon with one coordinator can run a plan sized to what that coordinator can reply to. A bigger plan is a bigger inbox, and not every practice wants that.
Questions a surgical group asks about plastic surgeon marketing
Can one agency handle SEO and paid ads for a group with several surgeons?
Yes, and the two share the same pages. A group usually wants one profile per location and one consult path for all surgeons, which keeps the front desk from sorting through several inboxes. See our paid ads work for how the platforms fit alongside.
Does every surgeon in the group need a separate page?
Only if the group wants it. Some groups present surgeons together on one team page, others give each a page with facts the surgeon supplies. We build whichever the group chooses.
What do the ad platforms allow in body-related advertising?
Caution is the rule, and the rules shift. Before any ad goes live, the practice and we read the current policies, and a disapproved ad counts as a normal event to plan for rather than a surprise. We never assume before-and-after imagery is allowed.
How is a plan chosen when the practice opens a second location?
We start from the new office: its own profile, its own town pages and its own consult hours. Then we look at whether the coordinator can handle the extra requests. The plan grows when the front desk can answer the volume.
What does the owner receive each month?
A written summary of which pages and sources produced consult requests, set beside what the coordinator reports. It records where requests came from, and never anything about a person's health.
Where do the plans and the monthly prices live?
On the pricing page, printed once so they never drift between pages. Ad spend is paid straight to the platform, and we bill only for the management of it.
Ask for a call about your practice's year
Send a short note about your locations, your coordinator's hours and the procedures you want to be asked about. We schedule a call from there.
Which procedure pages should work hardest?
Tell us which procedures the practice most wants to be asked about, which location has room on its consult calendar, and the towns your patients travel in from. Rough notes are enough. Leave patient names, photos and medical detail out: this is a conversation about marketing and never a booking.
Draw back the curtain on the consultation calendar
Tell us which procedures the practice wants to be asked about, how many consultations the coordinator can take in a week, and what the medical board in your state and each ad platform will allow the practice to say. You get a read on where to start and one monthly price, with no forecast attached.
The curtain is decoration only. It says nothing about what any practice will see.