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Plastic Surgery Marketing Services for Private Practices

Plastic surgery marketing comes down to two services here: organic growth, which builds the pages and listings a researcher passes, and paid ads, which reach people on the days they search. A solo surgeon with one coordinator, a group, a second location: each gets a plan sized to the front desk that has to answer the requests.

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The two services a surgical practice can choose between

Both are monthly, and both are planned around the consult calendar. Paid ads run on Google, Bing and Meta Ads (Facebook and Instagram), and a practice can begin with one platform.
For people still comparing practices

Organic Growth

Most people look at a surgical practice several times, on several days, before they ask for a consultation. Organic Growth fills those looks: a page for each procedure you want to be asked about, a Google Business Profile kept in order, a gallery page built around your own posting rules, and plain facts that search summaries and AI assistants can repeat correctly.

Look inside the search workRead the tiers side by side

Inside each month

  • A landing page for each procedure the practice wants to be asked about, in the surgeon's own wording
  • Pages for the towns and suburbs the practice draws patients from
  • A Google Business Profile tidied up: categories, hours, photos you send and a stated service area
  • A gallery page set up around the consent and posting rules the practice has already chosen
  • A review request routine your coordinator can run after a visit, with replies drafted for you to approve
  • Plain, quotable facts on the site so search summaries and assistants describe the practice accurately
  • Form and call tracking that records the page and the source, never a person's details
  • Monthly notes on which pages produced consultation requests
  • Regular repair of slow pages, missing titles and broken internal links
For the weeks someone is ready to ask

Paid Ads

Search ads catch the person who has just typed a procedure name and a town. Social ads reach people who have not searched yet. Paid Ads runs both kinds from separate campaigns for each procedure, with every ad and landing page written from facts you approve and checked against each platform's own rules for cosmetic and body-related advertising before it goes live.

Look inside the ad workCompare the ad plans

Inside each month

  • A separate campaign for each procedure the practice wants to promote
  • Ad text and landing pages written only from statements the practice has approved
  • A read of each platform's current rules for cosmetic and body-related ads before launch
  • Negative keywords for salary, job, course, car and house searches that waste a click
  • Locations drawn around the towns your patients actually travel from
  • Ad hours that follow the hours your coordinator can answer
  • Form and call tracking from the first click, with no personal details stored
  • Ad accounts opened in the practice's name, logins held by the practice
  • A monthly read of spend, consultation requests and their source

How the two services fit a practice, and where to begin

Organic growth is slow to build and slow to fade. It covers the Google Business Profile, a page for each procedure the surgeon wants to be asked about, town pages around each location, a gallery page the practice builds on its own consent rules, and the reviews a person reads last. Our plastic surgeon SEO page lays out how that work follows a long research phase.

Paid ads work on a different clock. They switch on in a day and show up exactly where the person is looking, but they stop the moment the budget does. We keep campaigns apart by procedure, read the platform's cosmetic ad policies before anything launches, and set ad hours to the hours the coordinator can reply. The paid ads management page covers the details, and the practice pays each platform directly.

Where to begin depends on what is dark. If the website is thin or the Maps listing carries an old address, start with organic growth. If the pages are sound but the consult calendar has gaps for one procedure, start with ads. Plenty of practices begin with one and add the other later, and the posted plans make either step easy to size.

Around the edges, we also handle Bing ads as a second marketplace beside Google, and review management for the reputation a researcher checks last. Marketing is the single line on our price list. The surgeon approves every page, and the practice supplies its own credential lines, photo releases and payment wording.

Whichever service comes first, each month follows one rhythm. We plan against the consult calendar, the surgeon reads every page and ad before it goes out, and the report at the end names the page, listing or ad behind each consult request. It records the page and source and never a person's health details, since we never ask for patient information. A managed website, with hosting and upkeep, belongs to the Gold and Platinum plans for practices whose site was built years ago.

Tell us which part of the practice looks dark

A few notes on your locations, your coordinator's hours and your consult calendar are enough to plan a first talk, and the surgeon does not need to be on the first conversation.

Which procedure pages should work hardest?

Tell us which procedures the practice most wants to be asked about, which location has room on its consult calendar, and the towns your patients travel in from. Rough notes are enough. Leave patient names, photos and medical detail out: this is a conversation about marketing and never a booking.

Describe the practice and its consult calendar

Say which procedures the practice offers and where you would like more people to find it, in as many or as few words as you like. Whoever would run the account reads each message, and nothing about a patient belongs in this form.

Select a day and a time, and Ross Cohen, our CEO, places the call to the practice at that moment.

Choose the call time

Your call time will be shown here after you choose.

Calls take place on weekdays, shown in the time zone you choose.

Draw back the curtain on the consultation calendar

Tell us which procedures the practice wants to be asked about, how many consultations the coordinator can take in a week, and what the medical board in your state and each ad platform will allow the practice to say. You get a read on where to start and one monthly price, with no forecast attached.

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The curtain is decoration only. It says nothing about what any practice will see.